Rumer Willis Channels Kim Kardashian in the New Skims Campaign: Pics

Double take! Rumer Willis is one of several stars who modeled Kim Kardashian’s Skims line in honor of the celeb-loved shapewear brand’s 1st birthday. The 32-year-old dons a leggy bodysuit and wears her long hair down in the pics — looking like the world-famous reality star’s long-lost sister.

The daughter of Bruce Willis and Demi Moore posted several photos from the shoot to her Instagram feed. The first of her standing on a black velvet couch wearing the line’s Fits Everybody High Neck Bodysuit ($58) in the black shade named Onyx.

The biggest point of resemblance is Rumer’s long brown hair, which she wears down and scrunched in the pics. If they posed side-by-side, they’d look like twins since one of Kardashian’s signature hairstyles is the sexy, tousled wet-hair look.

“Happy Birthday @skims !!!” she captioned the stunning snap. “Thank you to the team and the oh so lovely @kimkardashian for including me. You are a gem my dear.”

Rumer Willis Channels Kim Kardashian in the New Skims Campaign: Pics
Rumer Willis in a new campaign for Skims. Courtesy of Skims

She went on to share two more pieces of content from the shoot, including a sultry snap of her lying down on the velvet sofa in the leggy ensemble and video clips wearing Kardashian’s beloved undergarments.

The brand’s actual anniversary falls on Thursday, September 10 and naturally, Kardashian’s pulled out all the stops. Addison Rae, Delilah Belle Hamlin and Lala Anthony are just a few more of the A-listers who participated in the brand’s 1st birthday shoot. But in addition to the stars, Kardashian recruited eight real-life customers to model for the campaign.

“I’ve loved seeing everyone’s photos in SKIMS and reading the comments on social media, and I wanted to use this time, the campaign, and customer gifting to really say thank you,” said the mom of four in a statement. “The customers are our inspiration for developing new ideas and collections and there is so much more to come.”

Rumer Willis Channels Kim Kardashian in the New Skims Campaign: Pics
Kim Kardashian. Courtesy of Skims

To take the brand’s anniversary to the next level, Kardashian not only gave her superfan who goes by Myleeza Kardash, the opportunity to model for the brand, but she put her on a massive billboard in Los Angeles.”

“This @skims campaign is so special to me because I get to celebrate the people that have had my back forever! I had to make sure my girl @MyleezaKardash was front and centre!” Kardashian Tweeted. “My biggest fan from day 1, I had to see her on a huge billboard!!!”

Listen on Spotify to Get Tressed With Us to get the details of every hair love affair in Hollywood, from the hits and misses on the red carpet to your favorite celebrities’ street style ‘dos (and don’ts!)


For access to all our exclusive celebrity videos and interviews – Subscribe on YouTube!